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Women of WORTH WORTH Association Women of WORTH WORTH Association

Real Talk With Krista Bax

The last several months have seen some unprecedented changes to BC’s tourism and hospitality industry. The industry is among one of the hardest hit and is expected to suffer significant long-term negative impacts. We asked Krista Bax, the new CEO of go2HR, BC’s tourism human resource association, for some insight into the tourism labour market, and what recovery means for women of the industry.

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Travel & Lifestyle WORTH Association Travel & Lifestyle WORTH Association

The Rise Of The Mid-Week Getaway: Why It Should Be Your New Travel Habit

There’s something about a “weekend getaway” that has a ring to it. The preservation of valuable vacation days and weekend entertainment offerings is undeniably enticing. For those employed in hospitality and tourism, the crowds on weekends are both dreaded and profitable.

As we enter this new era of travel, it’s time to be open to making sacrifices for safety.

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Advocacy WORTH Association Advocacy WORTH Association

Tackling Anti-Blackness in Hospitality and Tourism – A Call To Action

Recent events and global protests launched as a result of the murder of George Floyd have forced many of us to re-evaluate our institutions and the ways white supremacy has created systemic limitations for Black Canadians. Even more pronounced is the question about what can we do to break down these social and systemic barriers. This is my open letter and call to action to the leaders and executives in the hospitality and tourism industry.

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Career WORTH Association Career WORTH Association

WORTH Mentorship Program Wraps Up

WORTH Association launched a mentorship program in January, 2020. A first for our industry, the program paired over 40 women from Whistler, Victoria and Vancouver. Our matches came with different backgrounds and experiences, but the one thing they all share in common is their love of the industry.

Over six months, the pairs connected in person, by phone, through text or virtually. With the guidance from their mentors, we saw women ask for pay increases, earn promotions, relocate and return to school. We felt especially grateful to our mentors who supported their proteges through the disruption caused by the pandemic.

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