WOMEN OF RECREATION, TOURISM & HOSPITALITY

EDUCATE | ELEVATE | ENGAGE

Welcome to WORTH

Three women in a professional setting looking at a tablet and smiling, with others in the background.

WORTH Association is a Canadian non-profit organization dedicated to educating, elevating and engaging women working in recreation, tourism and hospitality.

We champion self-identifying women and gender diverse people through mentorship, leadership development, advocacy, and community connection. While women represent a significant share of the industry’s workforce, they remain underrepresented in decision-making roles. WORTH exists to change that, equipping women with the tools and networks they need to thrive, and partnering with industry to build a more inclusive and resilient future.

Join the movement by subscribing to our newsletter to stay informed about upcoming opportunities for networking, mentorship, education and development.

WORTH Association operates on the traditional, ancestral and unceded territory of the Coast Salish peoples; šxʷməθkʷəy̓əmaɁɬ təməxʷ (Musqueam), S’ólh Téméxw (Stó:lō), Skwxwú7mesh-ulh Temíx̱w (Squamish) and səl̓ilwətaɁɬ təməxʷ (Tsleil-Waututh) Nations.

Subscribe → Attend → Learn → Lead → Mentor

A woman stands on stage at a conference, speaking into a microphone, with a large screen behind her displaying her photo and presentation title. The stage has pink and red draped curtains, and there are seated attendees in the audience.

Events

Leadership Summits, WORTH-shops, and more.

From networking gatherings to industry conversations, WORTH events create space for new connections and shared learning.

A group of nine women standing outside a restaurant named Browns Social House, smiling and holding pink booklets, with some wearing glasses and casual clothing.

Academy

Build leadership confidence in 6 weeks.

WORTH Academy offers professional development opportunities designed to help women strengthen leadership skills and advance their careers.

Two women hugging, one smiling broadly, in an indoor setting.

Mentorship

Get matched with an industry mentor.

Build meaningful connections and gain guidance from experienced professionals who understand the challenges and opportunities of the industry.

Become a Woman of WORTH

Women in Recreation, Tourism & Hospitality are driven, hardworking, invested, and influential. Join us to access mentorship, leadership programs, and events that support your growth and connect you with a powerful network of women across the industry.