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WORTH Association WORTH Association

This Is Your Sign to Breathe

Many of us show up even when we’re unwell, tired, stressed, or mentally drained. It’s called presenteeism, and it’s one of the earliest signs of burnout. Women are especially at risk, because the responsibility for others rarely switches off.

If you recognize that sense of disconnection, it might be time for a check-in.

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Career WORTH Association Career WORTH Association

Three Ways to Boost Leadership Innovation Beyond AI

In BC’s Tourism & Hospitality industry, innovation in leadership goes far beyond AI. From embracing new ways of learning to building community connections and fostering psychologically safe workplaces, today’s most effective leaders are reshaping how teams thrive.

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Real Talk with Jenny Mourad

As Marketing Director at Discover Surrey, Jenny Mourad is redefining tourism marketing. In this interview, she shares her inspirations, leadership style, and how she’s shaping Surrey’s visitor experiences through community partnerships.

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Women of WORTH, Industry Insights WORTH Association Women of WORTH, Industry Insights WORTH Association

Seven Years of WORTH: A Letter from Joanna

In this special anniversary letter, our founder & Executive Director Joanna Jagger shares what these seven years have taught her: about growth, about community, and about what’s possible when women support women, not just in theory, but in practice.
It’s equal parts reflection and rallying cry, and it’s filled with gratitude for every hand that’s helped shape WORTH.

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Career WORTH Association Career WORTH Association

More Than a Stopover

Many women step into this industry without a long-term plan, and honestly, it’s not always easy to imagine one. But that doesn’t mean opportunities aren’t there. This is where mentorship makes all the difference, not just as a program, but as a mindset. A way of showing up for one another. Of saying: You’re not alone. You have options. You belong here.

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Career, Advocacy WORTH Association Career, Advocacy WORTH Association

An Introduction to Intersectionality (That Actually Makes Sense)

Have you ever found yourself in a meeting where everyone was nodding along to words like “equity” or “intersectionality”, but no one quite knew what came next… Last week, we hosted a powerful WORTHshop with community leader Mariat Jibril, whose work inspires women to lead with clarity, care, and impact.  Together, we unpacked what intersectionality means, why it matters and how we can move from buzzwords to real change. Read on for key reflections, frameworks, and insights!

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Industry Insights, Career WORTH Association Industry Insights, Career WORTH Association

This Industry Doesn’t Need More Talent. It’s Already Here.

Recreation, Tourism & Hospitality are some of the most vibrant, people-powered sectors out there. However, inclusion is still a challenge, as the “sticky floor” keeps those with intersecting identities in lower-level positions, with limited access to growth or leadership. So let’s stop asking where the talent is. Let’s start asking: What’s getting in the way?

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Industry Insights, Advocacy WORTH Association Industry Insights, Advocacy WORTH Association

Diners, Drive-ins and Divas: What 2SLGBTQIA+ Culture Teaches Us About Real Hospitality

In Vancouver, drag is transforming hospitality—driving tourism, building community pride, and creating inclusive experiences. This hospitality is about building spaces where everyone feels safe, valued, and seen, and programs like Rainbow Registered exist to support organizations in creating these environments for both guests and teams.

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Career WORTH Association Career WORTH Association

You Are the Great Man: Reclaiming Leadership Through a Feminine Lens

We’re challenging the Great Man Theory. Data shows that great leadership isn’t something you’re simply born with; it can be learned, cultivated, and strengthened over time. In fact, transformational leadership, a style defined by vision, empathy, collaboration, and empowerment, is widely considered the most effective leadership model across industries.

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Career WORTH Association Career WORTH Association

“What Do I Do Next?”: Embracing the Leadership Adventure

Stepping into a leadership role is an exciting yet challenging ride. Many new managers quickly realize that  effective leadership goes beyond daily tasks—it requires strategic thinking, team development, and  continuous learning. Cindy Conti, HR Regional Consultant at go2HR, shares the insights and tools she  wished she had when her career in the Tourism & Hospitality industry kicked off, including valuable training  and mentorship opportunities to help new leaders thrive. 

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Career, Advocacy WORTH Association Career, Advocacy WORTH Association

Redefining Leadership

Great leaders aren’t born, they’re shaped by experience, feedback, and the people around them. Think about the leaders who changed your life. Chances are, they believed in you before you believed in yourself. They trusted you, challenged you, and helped you grow. Now it’s your turn.

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Career WORTH Association Career WORTH Association

NetWORTH: How to Talk About Salaries and Raises

At the WORTH Leadership Summit, a panel featuring Puneet Kochar, Jackie Ross, Catherine Dangerfield, and moderator Marion Harper Treskin shared strategies to help women take control of their financial futures. They taught us when compensation should be talked about in an interview, how to determine a fair salary, the right time to ask for a raise, and much more!

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Advocacy WORTH Association Advocacy WORTH Association

5 Black Women-Owned Businesses You’ll Love Supporting

Black History Month is an opportunity to celebrate Black entrepreneurs whose creativity, resilience, and leadership are transforming industries and communities. Their businesses aren’t just thriving—they’re innovating and creating spaces that make a real impact. This February, we’re spotlighting five incredible Black women-owned businesses in the recreation, tourism, and hospitality sectors that deserve recognition year-round. From outdoor adventures and plant-based cuisine to fair-trade shopping and empowering social enterprises, these entrepreneurs are shaping the future. Join us in supporting these businesses and the movement they represent.

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