Our mission is to educate, elevate and empower women to collectively move the dial.

Our Purpose

Incorporated in 2018, WORTH Association is proud to be the only society in British Columbia dedicated to advancing women in the recreation, tourism, and hospitality industries. Our mission is to educate, elevate and empower women to collectively move the dial. Our vision is to develop a community of confident, connected women who accelerate their leadership ambitions in the face of adversity. We can form the future of our industry together.

Here at WORTH, we challenge The Gender Pay Gap, Discrimination, Work/Life Balance Challenges, Lack of Advancement Opportunities, Retention Challenges, Sexual Harassment, and The COVID-19 Shecession. These topics only scratch the surface in examining the complex landscape for women in recreation, tourism, and hospitality.

Our Commitment

At WORTH Association we drive positive change by advocating equity, diversity, and inclusion in all aspects of our work. We recognize the unique challenges faced by self-identifying women and individuals across the gender spectrum and are acutely aware of how intersectionality compounds systemic barriers. Our commitment to promoting more equitable industries revolves around nurturing a strong community of belonging.

Moreover, we understand that the Recreation, Tourism, and Hospitality sector is inextricable from the history of colonization. We acknowledge that our industries often disrupt the enduring connections Indigenous peoples have with their ancestral territories. In response, we are wholly committed to advancing reconciliation by fostering meaningful and respectful relationships with Indigenous peoples, organizations, and communities.

What We Do

We provide complimentary or minimally priced, networking and educational events, skills training, mentorship programs, and leadership resources to keep women focused on their career ambitions. Above all, we foster a sense of community that many are searching for.

We attract a range of members; from students new to the industry to women working in senior management roles. While we use the term ‘women’ in our name, we represent all individuals who identify as female and encourage men to join in our efforts. We welcome trans, cis, genderqueer, and non-binary people in our community. We also welcome men who support our mission to educate, elevate, empower, and advocate for equity.

As Featured In

Our Executive Team

Meet Joanna Jagger she/her

President & Founder

Joanna Jagger is passionate about educating future leaders and moving the dial for gender equity. She is the President and founder of WORTH Association, where she advocates to ensure a more equal future for women in industry leadership. Joanna is an instructor and researcher in the School of Tourism Management at Capilano University. She has held leadership roles in sales, catering and human resources at top hospitality brands including Marriott, Shangri-La, Sequoia Company of Restaurants and Joe Fortes Seafood and Chophouse. A Chartered Professional in Human Resources (CPHR), she provides HR solutions through her consulting practice, Adanac HR Services. Joanna has a Provincial Instructor’s Diploma from VCC and a Masters in Leadership from Royal Roads University.

Meet Natalie Nicholls she/her

Executive Director of Communications

Natalie relocated from the Prairies to Vancouver back in 2014 to pursue a career in tourism, after finding herself spending all of her down time saving and planning for vacations. She has worked in travel planning services, the airline industry and is currently working in the hospitality technology sector. She discovered WORTH Association after being laid off in 2020 due to the pandemic and is passionate about elevating other women in the industry and enhancing guest experience.

Meet Caitlin Kehoe she/her

Executive Director of Marketing

Caitlin began her career in tourism and hospitality just over 8 years ago. Today, she is a Marketing & Communications Manager for Wall Centre Hotels and Director of Marketing for WORTH. She is enthusiastic to share captivating content and is eager to make an impact while educating, elevating and empowering our community. More recently, Caitlin welcomed her first daughter, Olivia - WORTH's newest (and probably youngest) member. 

Meet Jennifer Rhind she/her

Executive Director of Finance

Jennifer (Jen) Rhind is the Assistant Director of Finance at the Fairmont Empress in Victoria, BC. She has been in the accounting field for the last fourteen years and has a wide breadth of knowledge in many areas.

Jen is an avid sports fan, she enjoys playing baseball, basketball and soccer and watching every sport imaginable. She enjoys learning languages, currently learning Spanish, French, and Korean. She has aspirations to be the General Manager of a hotel in the future.

Meet Clea Cosmann she/her

Director of Events

Clea Cosmann sits on the WORTH Board as the Director of Events, planning impactful events such as ‘Yes Shef’ and ‘Empower Her’ to advocate for equality. She appreciatively calls Vancouver home, and holds the position of Director of Sales for one of the fastest-growing restaurant companies in Canada, Glowbal Restaurant Group. Clea has a passion for empowering other women in the restaurant industry and counts the opportunity to provide mentorship and motivation the richest part of her work life.

Meet Sloan Vereecken she/her

Director of Education

Sloan’s career began in restaurants in Victoria. She moved to Vancouver in 2009 where she completed a degree in Business Administration, majoring in Tourism Marketing. She then joined Hotels where she held progressive positions, many that were newly created as a result of her ongoing drive to meet business goals.  Over the years, Sloan has consulted for a number of high-profile companies in the area of customer service. Currently, she is working in a Strategy Office in the public sector. Sloan prides herself in being accountable and an efficient team player who can be depended on to roll up her sleeves when the going gets tough. She is committed to the importance of DEI in both business and community. She is passionate about travelling and has visited over 30 countries.

Meet Tash McLeod she/her

Operations Manager

Tash McLeod is a dedicated advocate for cultivating safe, inclusive, and equitable workplaces. With experience in management, operations, and programming across the non-profit and hospitality sectors, Tash brings a multifaceted and nuanced perspective to her role as Operations Manager. A veteran of the restaurant industry, she has worked alongside Vancouver's premier talent at Hawksworth, The Rosewood Hotel Georgia, Ancora, Vij’s, and Fable, showcasing a career marked by dedication to service excellence and empathetic leadership. Tash holds a BA in Gender Studies from the University of Lethbridge. With a strong academic background in Diversity, Equity, and Inclusion, she leverages this expertise and her lived experience to further WORTH's efforts in building a community of belonging.

Our Advisory Board

  • Marion Harper Treskin

  • Shelley McArthur Everett

  • Karen Soyka

  • Puneet Kochar

  • Mathé Grenier