As the year draws to a close, there is an opportunity to reflect on the moments that have shaped our careers—moments that have tested our resilience, our strengths, and our ability to push through obstacles. For many women, one of the most persistent and often unnoticed challenges is similarity bias.

Imagine a tourism industry where women lead with confidence, creativity, and impact. This vision is within reach, but achieving gender equality in tourism requires more than good intentions—it requires a thorough understanding of existing challenges and a commitment to actionable change.