Joining the Tourism Industry Association of Canada as its President and CEO in March 2021, Beth wasted no time bringing heightened awareness of the importance of tourism in Canada and working on the organization’s efforts to recover the industry from the impact of COVID-19. With experience in the tourism industry for over 25 years, Beth exemplifies what it means to be a Woman of WORTH and we were lucky enough to have her take time out of her busy schedule to tell us about her memorable career moments so far, her advice for other women in the industry, and more.