Enhanced Inclusivity For WORTH Membership

The Challenge

The Gender Pay Gap. Discrimination. Work/Life Balance Challenges. Lack of Advancement Opportunities. Retention challenges. Sexual Harassment. The COVID-19 Shecession. These topics only scratch the surface in examining the complex landscape for women in recreation, tourism and hospitality.

Our Purpose

Incorporated in 2018, WORTH Association is proud to be the only society in British Columbia dedicated to advancing women in the recreation, tourism and hospitality industries. Our mission is to educate, elevate and empower women to collectively move the dial. Our vision is to develop a community of confident, connected women who accelerate their leadership ambitions in the face of adversity. We can form the future of our industry together. 

What We Do

We provide complimentary or minimally priced, networking and educational events, skills training, mentorship programs and leadership resources to keep women focused on their career ambitions. Above all, we foster a sense of community that many are searching for.

Is WORTH Association For You?

We attract a range of members; from students new to the industry, to women working in senior management roles. While we use the term ‘women’ in our name, we represent all individuals who identify as female and encourage men to join in our efforts. We welcome trans, cis, gender queer and non-binary people in our community. We also welcome men who support our mission to educate, elevate, empower and advocate for equity.

At WORTH, we are committed to proactively identifying and addressing individual and systemic racism across Canada and playing our part in breaking down the barriers that disproportionately affect BIPOC/IBPOC groups. We aim to engage with the members of these racialized communities to better understand their experiences and perspectives as we continue to take action against all forms of discrimination. WORTH is also intentional about increasing the awareness and appreciation of the racial and cultural diversity represented within our organization.

Join For Free For A Limited Time

We invite you to take a seat at the table, whether it be the prep table, bar counter, reservation desk, or boardroom. Become a member for free now to stay connected and supported with our newsletter, events and resources.

Are you ready to help move the dial for women?

We must support and promote women in recreation, tourism and hospitality leadership.We need to help each other push beyond the limits
— Joanna Jagger, WORTH Founder

Fast Facts:

Source: Castell Project & Tourism HR Canada 2016 Census

  • In the hospitality industry, men are 10x more likely to be promoted to the principal/partner or president levels than women and 15.5x times more likely to be promoted to CEO.

  • The hospitality industry has been less successful at developing its women than the firms of the S&P 500 and the S&P 500 Finance.

  • Women hold less than 40 percent of managerial positions, less than 20 percent of general management roles and less than 8 percent of board positions

  • Vancouver's gender pay gap is 11.7% for women in management positions

  • In Metro Vancouver, female Accommodation Service Managers earn .77 cents for every $1.00 earned by a man in the same role

  • 84 percent of men and 70 percent of women agreed that “women entering hospitality companies today will have more opportunities for upward movement into top executive positions than have past generations.”

Previous
Previous

Real Talk With Maya Lange

Next
Next

Together In Spirit: What Lies Ahead For Distillery Tourism